Two-for-One Deals
Did the economy have an impact on the number or type of new apparatus displayed at FDIC last week? It would seem so, as several of the apparatus manufacturers I spoke with mentioned the word “value” in talking about their new products.
“What we want to do is give our customers more value for the same price,” said Gary DeCosse, president of Road Rescue ambulances about recent redesigns. “We started at the wheels and worked our way up and there are more than 40 new changes to the product line.”
These changes include reflective chevrons on the inside back of the ambulance doors and in the door jams for maximum visibility when open.
Crimson Fire introduced its Legend™ Series of entry-level fire apparatus, which offers a modular design and up to nine configurations. According to Dave Versteeg, director of engineering, the Legend has a stainless sub-frame — no carbon steel on the body — for consistent quality.
Rosenbauer’s T-Rex articulating platform took pride of place skyward on the north side of the stadium. The T-Rex is a combination telescopic and articulating boom and is fully NFPA compliant as either an aerial platform or a quint. The T-Rex has a mid-ship pump, 300-gallon water tank, hose storage bed and 115 feet of ground ladders.
Also on display in Rosenbauer’s booth was nifty software that allows you to design your own fire truck. Users can select colors, chassis, bodies and striping, and request the specs and even a bid from a dealer.
Nearby, I saw one of the hottest ARFF trucks that I have ever seen here or in Europe — KME’s Force 1500. The 4×4 ARFF unit holds 1,500 gallons of water and 200 gallons of foam and has a sleek, glass-reinforced polyester body produced by Plastisol USA. The front of the Force 1500 has wrap-around cab visibility and exceeds NFPA 414 field-of-vision requirements.
Horton Emergency Vehicles introduced the first ambulance equipped with HOPS, the Horton Occupant Protection System. HOPS is a collision system developed by IMMI and offers two types of airbags, deployed in a side-impact rollover.
Pierce Mfg. never lets the crowds down at FDIC and this year had several surprises. Pierce’s President Wilson Jones proudly announced that among their dealer network, they have 70 service locations and more than 400 certified emergency vehicle technicians. “This group can take care of the products they sell,” said Jones.
Pierce unveiled a new 100-foot aluminum platform with an aluminum basket, with a 1000-pound pay load capacity, that extends 11.5° below grade and up to 235° rotation. In addition, Pierce showed an all-new Responder pumper, part of the economical Contender series, and an exclusive partnership between Pierce and Detroit Diesel to supply the new Detroit DD13 engine for 2010, which replaces the Series 60.
Finally, during an International reception, Navistar’s Vice President of Sales Jim Hebe, went on record to dispel rumors and said, “I’m damn sure I’m not going to stand up here and announce we’re going to get in the fire truck business. We are in the fire apparatus business big time, but I would have to say we’re in as far as we’d like to go,” referencing International’s DuraStar and WorkStar fire trucks and emergency vehicles.
Value is a good word to describe manufacturers’ response to the economy. Value is also a buyers’ market.








